Vic Firth NE-1 Launch Campaign

Mike Johnston trusted us to launch the new NE-1 Signature stick.

We wanted to show the versatility of the stick. During our discovery, we identified 7 drummer personas that could benefit from the design of this stick.

The goal was to position Vic Firth as the top global drumstick manufacturer and create a video to wake up the drumming community.

We made some noise.

Photo: Daniel Rojas